If you're looking for ways to improve your SEO strategy, you might want to consider using Google Keyword Planner. This is a free tool that helps you find keywords related to your business, see how they perform, and plan your marketing campaigns accordingly.
In this article, we'll show you how to use Google Keyword Planner effectively and share some tips and tricks to get the most out of it.
What is Google Keyword Planner?
Google Keyword Planner is a keyword research tool that is part of Google Ads. It allows you to enter words or phrases related to your business and get keyword ideas based on them. You can also enter a website or a webpage URL and get keyword suggestions based on its content.
Google Keyword Planner shows you important metrics for each keyword, such as:
- Average monthly searches: The average number of times people searched for the keyword over the past 12 months.
- Competition: How competitive the keyword is in Google Ads auctions.
- Top of page bid (low range): The lower range of what advertisers have historically paid for a keyword's top of page bid, based on your location and Search Network settings.
- Top of page bid (high range): The higher range of what advertisers have historically paid for a keyword's top of page bid, based on your location and Search Network settings.
How to use Google Keyword Planner for SEO
Google Keyword Planner is designed for Google Ads advertisers, but it can also be useful for SEO purposes. Here are some ways you can use it to optimize your website and content for organic search:
1. Discover new keywords
You can use Google Keyword Planner to find new keywords that are relevant to your business and your target audience.
You can enter up to 10 seed keywords or a website URL and get hundreds or thousands of keyword ideas.
You can also refine your keywords by using filters such as location, language, search network, and date range.
2. Analyze keyword trends
2. Analyze keyword trends
You can use Google Keyword Planner to see how the search volume and competition of a keyword change over time.
This can help you identify seasonal trends, emerging topics, and shifts in user behavior. You can also compare different keywords and see how they perform relative to each other.
3. Find long-tail keywords
3. Find long-tail keywords
You can use Google Keyword Planner to find long-tail keywords that are more specific and less competitive than short-tail keywords.
Long-tail keywords usually have lower search volume but higher conversion rate, as they match the user's intent more closely. You can find long-tail keywords by using modifiers such as questions, locations, or attributes.
4. Optimize your content
4. Optimize your content
You can use Google Keyword Planner to optimize your content for the keywords you want to rank for.
You can use the keyword ideas as inspiration for your headlines, subheadings, and body text.
You can also use them to create internal links and external links that boost your relevance and authority.
5. Plan your content strategy
5. Plan your content strategy
You can use Google Keyword Planner to plan your content strategy based on the keywords you want to target.
You can group similar keywords into topics and create content clusters that cover different aspects of a theme.
You can also prioritize your keywords based on their difficulty, opportunity, and potential.
Google Keyword Planner tips and tricks
To help you get the most out of Google Keyword Planner, here are some tips and tricks you can try:
1. Unlock exact search volumes
To help you get the most out of Google Keyword Planner, here are some tips and tricks you can try:
1. Unlock exact search volumes
By default, Google Keyword Planner shows you ranges of search volumes instead of exact numbers.
To unlock exact search volumes, you need to run an active Google Ads campaign. However, there is a workaround: you can add the keywords you want to see exact volumes for to your plan, then download the plan as a CSV file. The file will show you the exact monthly searches for each keyword.
2. See local search volumes
2. See local search volumes
If you want to target a specific location or market, you can use Google Keyword Planner to see how many people search for a keyword in that area.
You can change the location settings by clicking on the dropdown menu next to "Locations" and choosing one or more regions, countries, cities, or postal codes.
3. See popular questions
3. See popular questions
If you want to create content that answers common questions from your audience, you can use Google Keyword Planner to see what questions they are asking related to your keywords.
You can do this by adding a question mark (?) before or after your seed keyword and getting question-based keyword ideas.
4. Use negative keywords
4. Use negative keywords
If you want to exclude irrelevant or unwanted keywords from your results, you can use negative keywords in Google Keyword Keyword Planner.
Negative keywords are keywords that you don't want to show up in your results or ads. You can add negative keywords by clicking on the "Add keyword filters" option and entering the keywords you want to exclude with a minus sign (-) before them.
5. Use keyword grouping
5. Use keyword grouping
If you want to organize your keywords into relevant groups or themes, you can use keyword grouping in Google Keyword Planner.
Keyword grouping helps you create more focused and effective ad campaigns or content strategies. You can group keywords by clicking on the "Grouped ideas" tab and selecting the keywords you want to group together. You can also create your own groups by clicking on the "Create custom group" button.
6. Use forecasts
6. Use forecasts
If you want to estimate how your keywords will perform in terms of clicks, impressions, cost, and conversions, you can use forecasts in Google Keyword Planner.
Forecasts help you plan your budget and optimize your bids and keywords for your goals. You can see forecasts by clicking on the "Plan overview" tab and choosing the metrics you want to see. You can also adjust your bid, budget, and conversion rate assumptions to see how they affect your forecasts.
In conclusion, Google Keyword Planner is a valuable tool for improving your SEO strategy and optimizing your website for organic search.
In conclusion, Google Keyword Planner is a valuable tool for improving your SEO strategy and optimizing your website for organic search.
By utilizing this free tool, you can discover new keywords, analyze keyword trends, find long-tail keywords, optimize your content, and plan your content strategy effectively.
Additionally, there are several tips and tricks to enhance your usage of Google Keyword Planner, such as unlocking exact search volumes, viewing local search volumes, identifying popular questions, using negative keywords, employing keyword grouping, and utilizing forecasts for performance estimation.
By incorporating these techniques into your SEO efforts, you can enhance your keyword research and drive more targeted traffic to your website.
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