The Best Alternatives to Google Keyword Planner

If you are looking for a tool to help you find the best keywords for your online marketing campaigns, you might have heard of Google Keyword Planner. 

This is a free tool that allows you to enter a topic or a website and get a list of relevant keywords, along with their search volume, competition level, and bid range. 

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Google Keyword Planner can be useful for finding keywords for SEO, PPC, content marketing, and more.

However, Google Keyword Planner is not the only option available. There are many other tools that can help you discover and analyze keywords for your niche. 

Some of these tools offer features that Google Keyword Planner does not, such as keyword difficulty, keyword trends, keyword suggestions, and more. 

In this article, we will explore some of the best alternatives to Google Keyword Planner and how they can help you improve your online marketing strategy.


Why Use an Alternative to Google Keyword Planner?

Google Keyword Planner is a great tool for finding keywords, but it has some limitations that might make you want to look for an alternative. Some of these limitations are:

- You need a Google Ads account to use it. 
This means that you have to sign up for Google Ads and enter your billing information, even if you don't plan to run any ads.

- It is designed for advertisers, not marketers. 
This means that some of the data and features are more relevant for PPC campaigns than for SEO or content marketing. For example, the competition level and bid range are based on how many advertisers are bidding on a keyword, not how difficult it is to rank for it organically.

- It does not show keyword difficulty. 
This is one of the most important metrics for SEO, as it indicates how hard it is to rank for a keyword on the first page of Google. Google Keyword Planner does not provide this information, so you have to use other tools or methods to estimate it.

- It does not show keyword trends. 
This is another important metric for online marketing, as it shows how the popularity of a keyword changes over time. Knowing the trends can help you identify seasonal keywords, emerging topics, and opportunities for growth.

- It does not show keyword suggestions. 
This is a feature that helps you find related keywords that you might not have thought of. Google Keyword Planner only shows keywords that are closely related to your input, but there are many other tools that can help you find more diverse and creative keywords.


What Are Some of the Best Alternatives to Google Keyword Planner?


There are many tools that can help you find and analyze keywords for your online marketing campaigns. 

Some of them are free, some of them are paid, and some of them offer both free and paid plans. Here are some of the best alternatives to Google Keyword Planner that you can try:

1. Bing Keyword Research Tool

Bing Keyword Research Tool is a free tool that allows you to find keywords based on Bing search data. You can enter a keyword or a URL and get a list of related keywords, along with their monthly search volume, trend graph, and suggested bid. You can also filter the results by country, language, device, and date range.

Bing Keyword Research Tool is a good alternative to Google Keyword Planner if you want to target Bing users or if you want to compare the data from both search engines. However, keep in mind that Bing has a much smaller market share than Google, so the data might not be as accurate or comprehensive as Google's.

2. SEMrush

SEMrush is a paid tool that offers a comprehensive suite of features for online marketing. One of its features is the Keyword Magic Tool, which allows you to find keywords based on SEMrush's database of over 20 billion keywords. 

You can enter a keyword or a URL and get a list of related keywords, along with their monthly search volume, keyword difficulty, trend graph, CPC, competition level, SERP features, and more. You can also filter the results by country, language, device, word count, match type, and more.

SEMrush is one of the best alternatives to Google Keyword Planner if you want to get in-depth data and analysis on keywords for SEO and PPC. It also offers other features such as keyword rank tracking, site audit, backlink analysis, competitor analysis, content marketing tools,and more.

3. Ahrefs

Ahrefs is another paid tool that offers a comprehensive suite of features for online marketing. One of its features is the Keywords Explorer, which allows you to find keywords based on Ahrefs' database of over 10 billion keywords. 

You can enter a keyword or a URL and get a list of related keywords, along with their monthly search volume, keyword difficulty, trend graph, CPC, clicks, clicks per search, return rate, SERP features, and more. You

You can also use the Keywords Explorer to analyze the keyword profile of your competitors, see which keywords they rank for, how much traffic they get from them, and how difficult it would be to outrank them. 

You can also compare multiple keywords or domains side by side to see their similarities and differences. 

Ahrefs also provides a keyword difficulty score, which estimates how many backlinks you need to rank in the top 10 for a given keyword.

Ahrefs is a powerful tool for keyword research, but it also has other features that can help you with your online marketing strategy. 

For example, you can use the Site Explorer to audit your website's SEO performance, find and fix technical issues, analyze your backlink profile, and monitor your organic rankings. You can also use the Content Explorer to find popular and relevant content ideas for your niche, see how much traffic and social shares they get, and identify content gaps and opportunities. 

Ahrefs also has a Rank Tracker that lets you track your keyword rankings over time and across different devices and locations.

In conclusion, while Google Keyword Planner is a popular tool for keyword research, it has certain limitations that may hinder its effectiveness for certain marketing strategies.

Fortunately, there are several viable alternatives available that offer additional features and insights to enhance your online marketing campaigns. Whether you opt for the Bing Keyword Research Tool, SEMrush, Ahrefs, or any other tool, exploring these alternatives can provide you with a more comprehensive understanding of keyword performance, trends, difficulty, and competition. 

By utilizing these alternative tools, you can refine your keyword strategy, optimize your content, and ultimately drive better results for your online marketing efforts.


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