Google Keyword Planner is a powerful tool that can help you optimize your website and content for search engines.
This feature allows you to see how many clicks and impressions you can expect from a list of keywords over a certain period of time. You can use it to:
It can help you find the best keywords for your niche, analyze the competition, and estimate the traffic potential of your pages.
In this article, we will show you how to use Google Keyword Planner effectively and efficiently.
What is Google Keyword Planner and Why You Need It
Google Keyword Planner is a free tool that is part of Google Ads, the online advertising platform of Google. It allows you to research keywords and get insights into how they perform on Google Search. You can use it to:
How to Access Google Keyword Planner
To access Google Keyword Planner, you need to have a Google Ads account. If you don't have one, you can create one for free by following these steps:
How to Use Google Keyword Planner for Keyword Research
Google Keyword Planner has two main features: "Discover new keywords" and "Get search volume and forecasts". You can use them to find and analyze keywords for your website and content.
1. Discover New Keywords
This feature allows you to generate keyword ideas based on a word, phrase, or URL related to your business. You can use it to:
2. Get Search Volume and Forecasts
Google Keyword Planner is a free tool that is part of Google Ads, the online advertising platform of Google. It allows you to research keywords and get insights into how they perform on Google Search. You can use it to:
- Discover new keywords related to your topic or product
- See how popular and competitive different keywords are
- Get suggestions for keyword groups and themes
- Filter and refine your keyword list based on various criteria
- Export your keyword data to use in other tools or platforms
- Find the most relevant and profitable keywords for your niche
- Optimize your website structure and content based on keyword data
- Create targeted and engaging ads and landing pages
- Monitor and improve your keyword performance over time
How to Access Google Keyword Planner
To access Google Keyword Planner, you need to have a Google Ads account. If you don't have one, you can create one for free by following these steps:
- Go to https://ads.google.com/ and click on "Start now"
- Enter your email address and website URL
- Choose your country, time zone, and currency
- Click on "Submit"
- Confirm your email address and verify your phone number
- Click on "Explore your account"
- Log in to your Google Ads account
- Click on the wrench icon in the top right corner
- Select "Keyword Planner" from the drop-down menu
Google Keyword Planner has two main features: "Discover new keywords" and "Get search volume and forecasts". You can use them to find and analyze keywords for your website and content.
1. Discover New Keywords
This feature allows you to generate keyword ideas based on a word, phrase, or URL related to your business. You can use it to:
- Find new keywords related to your main topic or product
- See how many people search for these keywords on Google each month
- See how competitive these keywords are in terms of bidding and ranking
- See how much it would cost to advertise for these keywords on Google Ads
- Click on "Discover new keywords" on the Keyword Planner homepage
- Enter a word, phrase, or URL related to your business in the search box
- Click on "Get results"
- Browse through the keyword ideas that appear below the search box
- Use the filters on the left side to narrow down your results based on location, language, date range, search network, keyword text, average monthly searches, competition, ad impression share, top of page bid (low range), top of page bid (high range), organic impression share, organic average position, exclude keywords already in your account, exclude adult ideas
- Use the checkboxes next to each keyword idea to select the ones you want to add to your plan
- Click on "Add keywords" at the top of the page to add them to your plan
This feature allows you to see how many clicks and impressions you can expect from a list of keywords over a certain period of time. You can use it to:
- Estimate the traffic potential of your existing or new keywords
- Compare different keyword scenarios and see how they affect your performance
- Adjust your budget and bids based on your goals and forecasts
- Export your forecast data to use in other tools or platforms
- Click on "Get search volume and forecasts" on the Keyword Planner homepage
- Enter or paste a list of keywords in the search box (one per line or separated by commas)
- Click on "Get started"
- See how many clicks and impressions you can expect from these keywords over the next 12 months
- You can also see the estimated cost, conversion rate, and return on ad spend for each keyword
- Use the filters and date range options to refine your results and find the best keywords for your campaign
- If you want to get exact keyword search volume data, you need to run an active Google Ads campaign
- To export your keyword plan, click on "Download keyword plan" and choose your preferred format
This tool can help you discover new keywords, see monthly searches, and plan your budget and strategy. For more tips and best practices on how to use Google Keyword Planner, check out our blog post.
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