Google Keyword Planner is a powerful tool that can help you find and analyze keywords for your SEO and PPC campaigns. However, to get the most out of it, you need to know how to use it effectively.
What is Google Keyword Planner?
Google Keyword Planner is a free tool that allows you to research keywords for your online marketing campaigns. You can use it to:
How to Access Google Keyword Planner
To access Google Keyword Planner, you need to have a Google Ads account. If you don't have one, you can create one for free at ads.google.com. Once you have an account, follow these steps:
How to Use Google Keyword Planner
There are two main ways to use Google Keyword Planner: Discover new keywords and Get search volume and forecasts.
Discover New Keywords
This option allows you to find new keyword ideas based on your input. You can enter up to 10 words or phrases related to your business, or a URL of a website or a webpage that is relevant to your niche.
In this article, we will share some best practices for using Google Keyword Planner to discover new keywords, evaluate their potential, and optimize your campaigns.
What is Google Keyword Planner?
Google Keyword Planner is a free tool that allows you to research keywords for your online marketing campaigns. You can use it to:
- Find new keyword ideas based on your product, service, website, or category.
- Get historical and forecasted data on search volume, competition, and cost-per-click (CPC) for your keywords.
- Create and refine your keyword lists and export them to Google Ads or other platforms.
How to Access Google Keyword Planner
To access Google Keyword Planner, you need to have a Google Ads account. If you don't have one, you can create one for free at ads.google.com. Once you have an account, follow these steps:
- Sign in to your Google Ads account.
- Click on the Tools and Settings icon in the top right corner.
- Select Planning > Keyword Planner from the menu.
There are two main ways to use Google Keyword Planner: Discover new keywords and Get search volume and forecasts.
Discover New Keywords
This option allows you to find new keyword ideas based on your input. You can enter up to 10 words or phrases related to your business, or a URL of a website or a webpage that is relevant to your niche.
For example, if you want to find keywords related to SEO, you can enter "SEO" as your seed idea.
Google Keyword Planner will then generate a list of keyword suggestions that are related to your input.
Google Keyword Planner will then generate a list of keyword suggestions that are related to your input.
You can see the average monthly searches, competition level, and suggested bid for each keyword.
You can also filter and refine the keywords by various criteria, such as location, language, date range, keyword text, and more.
Some tips for finding new keywords are:
Get Search Volume and Forecasts
This option allows you to get historical and projected data on the search volume, competition, and CPC for your existing keywords. You can enter up to 10,000 keywords manually or upload them from a file. For example, if you already have a list of keywords that you want to target, you can paste them into the tool.
Google Keyword Planner will then show you the historical metrics for your keywords, such as the average monthly searches, competition level, and average CPC for the past 12 months.
Some tips for finding new keywords are:
- Use broad terms as seed ideas to get more suggestions.
- Use specific terms as seed ideas to get more relevant suggestions.
- Use multiple seed ideas to get a wider range of suggestions.
- Use the website option to find keywords that your competitors are targeting.
- Use the refine keywords feature to exclude irrelevant or low-quality keywords.
This option allows you to get historical and projected data on the search volume, competition, and CPC for your existing keywords. You can enter up to 10,000 keywords manually or upload them from a file. For example, if you already have a list of keywords that you want to target, you can paste them into the tool.
Google Keyword Planner will then show you the historical metrics for your keywords, such as the average monthly searches, competition level, and average CPC for the past 12 months.
You can also see the forecasted metrics for your keywords, such as the estimated clicks, impressions, cost, and click-through rate (CTR) for the next 12 months.
You can also filter and adjust the forecasts by various criteria, such as location, language, date range, budget, bid strategy, and more.
Some tips for getting search volume and forecasts are:
Some tips for getting search volume and forecasts are:
- Use this option to validate and prioritize your keyword ideas based on their potential traffic and cost.
- Use this option to plan and optimize your budget and bid strategy for your campaigns.
- Use this option to identify seasonal trends and fluctuations in demand for your keywords.
- Use this option to compare different scenarios and outcomes for your campaigns.
Can be concluded that Google Keyword Planner is a valuable tool for finding and analyzing keywords for your online marketing campaigns.
By following these best practices, you can use it more effectively and efficiently. Remember that keyword research is an ongoing process that requires constant testing and refinement.
Keep using Google Keyword Planner regularly to discover new opportunities and optimize your campaigns.
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