Unlocking the Power of Google Keyword Planner: A Comprehensive Guide

Google Keyword Planner is a powerful tool that can help you find the right keywords for your online advertising campaigns. 

Whether you want to target display ads, search ads, video ads, or app ads, Google Keyword Planner can help you discover relevant keywords, estimate their traffic potential, and plan your budget accordingly.

Picture: magoven.io

In this article, I will show you how to use Google Keyword Planner effectively to optimize your online marketing strategy. Here are the main topics I will cover:

- What is Google Keyword Planner and why should you use it?

- How to access Google Keyword Planner and set up your account?



1. What is Google Keyword Planner and why should you use it?

Google Keyword Planner is a tool that helps you find the right keywords for your online advertising campaigns. Whether you want to target ads on Google Search, Display, Video, or App, Keyword Planner can help you discover new keywords, get monthly search volume estimates, and see how much it would cost to bid on them.

Keyword Planner is part of Google Ads, the online advertising platform that lets you reach potential customers across Google's network of websites and apps. To use Keyword Planner, you need to have a Google Ads account, which you can create for free.

How does Keyword Planner work?

Keyword Planner works by analyzing your products, services, or website and suggesting relevant keywords that match your advertising goals. 

You can enter words or phrases related to your business, or a URL of a page on your website or a competitor's website. 

Keyword Planner will then generate a list of keyword ideas that you can browse and filter by various criteria, such as average monthly searches, competition level, and suggested bid.

You can also use Keyword Planner to get historical statistics and forecasts for your keywords. Historical statistics show you how often a keyword was searched for in the past 12 months, how competitive it is, and how its search volume trends over time. 

Forecasts show you how your keywords might perform in the future based on your budget and bid settings. You can see metrics such as clicks, impressions, cost, and conversion rate.

Why should you use Keyword Planner?

Keyword Planner is a useful tool for anyone who wants to create effective online advertising campaigns. By using Keyword Planner, you can:

• Find new keywords that are relevant for your business and target audience.
• See how popular and competitive your keywords are in the market.
• Plan your budget and bid strategy based on the estimated performance of your keywords.
• Organize your keywords into groups and categories that make sense for your campaign structure.
• Save your keyword plan and share it with your team or clients.
• Launch your campaign with the keywords you selected.

Keyword Planner is not only a tool for finding keywords, but also a tool for planning and optimizing your online advertising strategy. By using Keyword Planner regularly, you can keep up with the changing trends and demands of your customers and stay ahead of your competitors.


2. How to access Google Keyword Planner and set up your account?

Google Keyword Planner is a free tool that helps you find relevant keywords for your online marketing campaigns. Whether you want to optimize your website content, create ads, or research your competitors, Keyword Planner can help you discover the best keywords for your goals.

In this article, we will show you how to access Google Keyword Planner and set up your account step by step.

How to access Google Keyword Planner?

To access Google Keyword Planner, you need to have a Google Ads account. If you don't have one yet, you can create one for free by following these steps:

1. Go to https://ads.google.com and click on "Start now".
2. Enter your email address and website URL. If you don't have a website yet, you can skip this step and create one later.
3. Choose your main advertising goal and click on "Continue".
4. Fill in your business information and billing details. You can also set a budget limit for your ads if you want.
5. Review your account settings and click on "Submit".

Congratulations! You have successfully created your Google Ads account.

To access Google Keyword Planner from your Google Ads account, follow these steps:

1. Sign in to your Google Ads account at https://ads.google.com.
2. Click on the wrench icon in the top right corner and select "Keyword Planner" from the drop-down menu.
3. Choose whether you want to "Discover new keywords" or "Get search volume and forecasts" for your existing keywords.

You are now ready to use Google Keyword Planner for your keyword research.

How to set up your Google Keyword Planner account?

Before you start using Google Keyword Planner, you may want to customize some of the settings to make sure you get the most accurate and relevant data for your needs.

Here are some of the settings you can adjust in Google Keyword Planner:

a. Location

You can specify the geographic location where you want to target your keywords. This will affect the search volume and competition data that Keyword Planner shows you. You can choose one or more countries, regions, cities, or postal codes.

b. Language

You can select the language of your potential customers. This will affect the keyword suggestions that Keyword Planner generates for you. You can choose one or more languages from a list of over 40 options.

c. Search networks

You can choose whether you want to see data for keywords that are searched on Google only or on Google and its search partners (such as YouTube, Gmail, etc.). This will affect the search volume and forecasts that Keyword Planner provides for your keywords.

d. Date range

You can choose the time period for which you want to see data for your keywords. This will affect the historical trends and seasonal fluctuations that Keyword Planner displays for your keywords. You can choose a predefined date range (such as last month, last year, etc.) or a custom date range.

e. Filters

You can apply various filters to narrow down your keyword results based on criteria such as keyword text, average monthly searches, competition level, ad impression share, top of page bid, organic impression share, organic average position, etc.

d. Keywords to include/exclude

You can specify certain words or phrases that you want to include or exclude from your keyword results. This will help you refine your keyword list and focus on the most relevant keywords for your campaign.

To change any of these settings in Google Keyword Planner, follow these steps:

1. Access Google Keyword Planner from your Google Ads account as described above.
2. Choose whether you want to "Discover new keywords" or "Get search volume and forecasts" for your existing keywords.
3. Click on the gear icon in the top right corner and select "Keyword planner settings" from the drop-down menu.
4. Adjust any of the settings as per your preferences and click on "Save".

You have now set up your Google Keyword Planner account according to your needs.

Google Keyword Planner is a powerful tool that can help you find the best keywords for your online marketing campaigns. By accessing it from your Google Ads account and setting it up according to your preferences, you can get the most accurate and relevant data for your keyword research.

We hope this article has helped you learn how to access Google Keyword Planner and set up your account. If you have any questions or feedback, please let us know in the comments below.


3. How to find new keywords for your campaigns?

If you want to run a successful Google Ads campaign, you need to choose the right keywords for your ads. 

Keywords are the words and phrases that people use to search for products and services on Google. 

They are also the words and phrases that you bid on to show your ads to potential customers.

But how do you find the best keywords for your campaign? How do you know which ones are relevant, popular and profitable? And how do you avoid wasting money on keywords that don't work?

In this blog post, we will show you how to use Google's Keyword Planner tool to discover new keywords for your campaigns, and how to evaluate them based on their search volume, competition and cost.

What is Keyword Planner?

Keyword Planner is a free tool that helps you research keywords for your Search campaigns. You can use it to:

• Discover new keywords related to your products, services or website.
• See estimates of the searches they receive and the cost to target them.
• Create and organize keyword lists for your campaigns.

How to use Keyword Planner?

To use Keyword Planner, you need to have a Google Ads account. If you don't have one, you can create one for free here.

Once you have an account, follow these steps:

1. Click the tools icon in the upper right corner of your Google Ads account, then under "Planning", click Keyword Planner.
2. Click Discover new keywords.
3. Enter one or more keywords into the search bar. You can also enter a website URL or a category related to your business.
4. Click Get results.
5. Review the keyword ideas that Keyword Planner generates for you. You can use the filters and columns to refine your results based on your goals and preferences.
6. To add keywords to your plan, check the boxes next to them and click Add keywords.
7. To see more details about your plan, such as forecasts and historical metrics, click View plan.

How to choose the best keywords for your campaign?

Not all keywords are created equal. Some may be more relevant, popular or profitable than others. To choose the best keywords for your campaign, you need to consider these factors:

• Relevance: How closely related are the keywords to your products or services? You want to target keywords that match the intent of your potential customers, and that describe what you offer accurately and specifically.
• Search volume: How many people are searching for these keywords each month? You want to target keywords that have enough demand, but not too much competition.
• Competition: How many other advertisers are bidding on these keywords? You want to target keywords that have low or medium competition, so you can get more clicks at a lower cost.
• Cost: How much do these keywords cost per click (CPC)? You want to target keywords that fit your budget and have a high return on investment (ROI).

To evaluate these factors, you can use the data that Keyword Planner provides for each keyword idea, such as:

• Average monthly searches: The average number of times people searched for this keyword per month over the past 12 months.
• Competition: The level of competition among advertisers for this keyword, ranging from low to high.
• Top of page bid (low range): The lower range of what advertisers have historically paid for a click on this keyword when their ad was shown at the top of the page.
• Top of page bid (high range): The higher range of what advertisers have historically paid for a click on this keyword when their ad was shown at the top of the page.

You can also use the forecasts and historical metrics tabs in your plan to see how different keywords might perform in terms of clicks, impressions, cost and conversions.

How to test and optimize your keywords?

Choosing the best keywords for your campaign is not a one-time task. You need to test and optimize your keywords regularly to make sure they are still relevant, popular and profitable.

To test and optimize your keywords, you can:

• Monitor your keyword performance using reports and metrics in your Google Ads account, such as click-through rate (CTR), quality score, conversion rate and cost per conversion.
• Add new keywords based on your research and feedback from customers.
• Remove or pause low-performing keywords that are not generating enough clicks, conversions or ROI.
• Modify or refine your keyword match types to control how closely your ads match user searches.
• Use negative keywords to exclude irrelevant or unwanted searches from triggering your ads.

Finding new keywords for your campaigns is an essential part of running a successful Google Ads campaign. 

By using Keyword Planner, you can discover new keyword ideas that are relevant to your product, service, and target customers. 

Keyword Planner will show you historical data on search volume and trends, and give you an estimate of how your keywords might perform in the future. You can also create and download new keyword lists based on existing ones.

Using Keyword Planner is not only useful for creating new campaigns, but also for expanding and optimizing your existing ones. 

You can use Keyword Planner to find more specific or broad match keywords, or to find negative keywords that can help you avoid irrelevant traffic. 

You can also use Keyword Planner to refine your bids and budgets based on the level of competition and the potential return on investment (ROI) of your keywords.

Keyword Planner is a powerful tool that can help you reach more customers and grow your business with Google Ads. By following the steps in this blog post, you can start using Keyword Planner today and discover new opportunities for your online advertising.


4. How to get keyword suggestions and bid estimates?

If you are running an online advertising campaign, you might want to know how to choose the right keywords for your ads and how much to bid for them. 

Keywords are the words and phrases that customers use to search for your products or services on search engines like Google or Bing. 

Bidding is the process of setting the maximum amount you are willing to pay for each click on your ad.

In this article, we will show you how to use some tools that can help you find relevant keywords and estimate bids for your campaign.

Keyword Planner

One of the most popular tools for keyword research is Keyword Planner, which is available for both Google Ads and Microsoft Advertising users. Keyword Planner can help you:

• Discover new keywords related to your product, service, or website.
• Get historical statistics and traffic forecasts for your keywords.
• Get suggested bid estimates for each keyword to help you determine your budget.

To use Keyword Planner, you need to sign in to your Google Ads or Microsoft Advertising account and go to the Tools menu. 

Then, you can enter a word, phrase, or website related to your business and click Get results. You will see a list of keyword ideas with their average monthly searches, competition level, and suggested bid.

You can also use filters and categories to refine your results and find more specific keywords. For example, you can filter by location, language, or date range. You can also select a category that matches your business to see more relevant keywords.

You can select the keywords that you want to add to your campaign and click Add to plan. You can also download your keyword ideas as a CSV file or copy them to your clipboard.

Estimate Bids

Once you have a list of keywords for your campaign, you might want to know how much to bid for them. 

Bidding is the process of setting the maximum amount you are willing to pay for each click on your ad. The higher your bid, the more likely your ad will show up on the first page of search results.

However, bidding too high might not be cost-effective, and bidding too low might not get you enough clicks or impressions. Therefore, it is important to find the optimal bid amount for your keywords.

One way to estimate bids is to use the Est. first page bid column in Keyword Planner. This column shows the bid you likely need to get your ad on the first page of search results when a customer searches for that keyword. This is based on the quality score and current advertiser competition for that keyword.

To see this column, you need to add your keywords to your plan and go to the Plan overview page. Then, you can click on Estimate bid above the table and select Est. first page bid from the drop-down menu.

You can review the recommended bids for each keyword and adjust them according to your budget and goals. You can also apply the estimated bids for all or some of the keywords by clicking Apply est. bid for first page.

Another way to estimate bids is to use the Performance Planner tool in Google Ads. This tool can help you:

• Create a plan for your campaign based on your budget and goals.
• See how different bid amounts affect your key metrics such as clicks, impressions, conversions, and cost.
• Compare different scenarios and see how they affect your performance.

To use Performance Planner, you need to follow these steps:

1. Sign in to your Google Ads account and click on the Tools icon in the top right corner.
2. Select Performance Planner from the Planning section.
3. Choose the campaigns you want to plan for and click on Create Plan.
4. Enter your target metrics, such as clicks, conversions, or conversion value. You can also enter a specific budget or let the tool suggest one for you.
5. Adjust the bid slider to see how different bid amounts affect your metrics. You can also change the date range and the conversion delay settings.
6. Review the forecast summary and the performance chart to see how your plan compares to your current performance.
7. If you are satisfied with your plan, you can apply the changes to your campaigns or download the plan as a file.

Performance Planner is a powerful tool that can help you optimize your bidding strategy and achieve your goals. 

However, it is important to note that the forecasts are based on historical data and may not reflect future changes in the market or user behavior. 

Therefore, you should monitor your campaigns regularly and adjust your bids accordingly.



5. How to create and save your keyword plan?

If you want to run a successful search campaign, you need to choose the right keywords that match your products, services, or website. 

Keywords are the words or phrases that people type into Google when they are looking for something online. 

By targeting the keywords that are relevant to your business, you can reach potential customers who are interested in what you offer.

But how do you find and select the best keywords for your campaign? That's where Keyword Planner comes in. 

Keyword Planner is a free tool from Google Ads that helps you research keywords for your search campaigns. 

You can use it to discover new keywords related to your business, see estimates of the searches they receive and the cost to target them, and create new campaigns based on in-depth keyword research.

In this article, we will show you how to use Keyword Planner to create and save your keyword plan in four easy steps.

Step 1: Access Keyword Planner

To access Keyword Planner, you need to sign in to your Google Ads account or create one if you don't have one already. Once you're in your account, click on the Tools icon in the upper right corner and select Keyword Planner from the Planning section.

Step 2: Discover new keywords

The first thing you need to do is to find some keywords that are relevant to your business. You can do this by entering words, phrases, or a URL related to your products or services in the "Discover new keywords" box and clicking on "Get results".

Keyword Planner will then generate a list of keyword ideas based on what you entered, along with some useful metrics such as average monthly searches, competition level, and suggested bid. You can use these metrics to evaluate how popular and profitable each keyword is.

You can also refine your keyword ideas by using filters such as location, language, date range, and search networks. You can also exclude keywords that are not relevant to your business by using negative keywords.

Step 3: Create your keyword plan

Once you have a list of keyword ideas that you like, you can add them to your keyword plan. A keyword plan is a collection of keywords that you want to target in your campaign. To create a keyword plan, select the keywords that you want to add and click on "Add keywords" at the top of the page.

You can also create multiple ad groups within your keyword plan to organize your keywords by theme or category. For example, if you are a sports retailer planning to launch three new product lines: running shoes, fitness apparel, and gym accessories, you can create separate ad groups for each product line and add relevant keywords to each one.

To create an ad group, click on "Create ad group" at the top of the page and enter a name for it. Then select the keywords that you want to add to that ad group and click on "Add keywords". You can repeat this process for as many ad groups as you need.

Step 4: Save and share your keyword plan

After creating your keyword plan, you can save it for future reference or share it with others. To save your keyword plan, click on "Save plan" at the top of the page and enter a name for it. You can then access your saved plans from the "Your plans" tab on the left side of the page.

To share your keyword plan with others, click on "Share plan" at the top of the page and choose one of the options: copy link, download plan, or email plan. You can then send the link, file, or email to anyone who needs to see your keyword plan.

When you're ready, you can finalize and launch your campaign based on your keyword plan. To do this, click on "Create campaign" at the top of the page and follow the instructions to set up your campaign settings, budget, bids, ads, and extensions.

Keyword Planner is a powerful tool that can help you find and select the best keywords for your search campaigns. By using it to create and save your keyword plan, you can ensure that your campaign is based on solid research and aligned with your business goals. Try it out today and see how it can improve your search performance.

6. How to use Google Keyword Planner for SEO and content marketing?

Google Keyword Planner is a free tool that helps you find relevant keywords for your website, blog, or online store. It also shows you how popular and competitive each keyword is, so you can choose the best ones for your SEO and content marketing strategy.

In this article, we will show you how to use Google Keyword Planner for SEO and content marketing in four simple steps:

1. Access Google Keyword Planner

To use Google Keyword Planner, you need to have a Google Ads account. If you don't have one, you can create one for free here: https://ads.google.com/home/. Once you have an account, log in and click on the Tools icon in the top right corner. Then select Keyword Planner from the drop-down menu.

2. Choose a keyword research option

Google Keyword Planner offers two options for keyword research: Discover new keywords and Get search volume and forecasts. The first option helps you find new keyword ideas based on your product, service, or website. The second option helps you estimate how many clicks and impressions you can get from a list of keywords.

For SEO and content marketing purposes, we recommend using the Discover new keywords option. This will help you find relevant and low-competition keywords that can drive more organic traffic to your website or blog.

3. Enter your keywords or website

Once you choose the Discover new keywords option, you will see a box where you can enter your keywords or website. You can enter up to 10 keywords separated by commas, or a website URL that you want to analyze.

For example, if you have a blog about digital marketing, you can enter keywords like "digital marketing tips", "digital marketing trends", "digital marketing tools", etc. Or you can enter your blog URL and let Google Keyword Planner find relevant keywords for you.

4. Analyze and filter the results

After you enter your keywords or website, click on the Get Results button. Google Keyword Planner will show you a list of keyword ideas related to your query. You can see various metrics for each keyword, such as:

• Average monthly searches: The average number of times people searched for this keyword on Google per month over the past 12 months.
• Competition: The level of competition among advertisers bidding on this keyword on Google Ads. It can be low, medium, or high.
• Top of page bid (low range): The lower range of what advertisers have historically paid for a click on this keyword when their ad was shown at the top of the page on Google.
• Top of page bid (high range): The higher range of what advertisers have historically paid for a click on this keyword when their ad was shown at the top of the page on Google.

You can use these metrics to evaluate how popular and profitable each keyword is. Generally, you want to look for keywords that have high monthly searches and low competition. These are the keywords that can bring more traffic and conversions to your website or blog.

You can also use the filters on the left side of the page to narrow down your results based on various criteria, such as:

• Keyword text: You can include or exclude certain words or phrases from your keyword list.
• Location: You can target specific countries, regions, cities, or areas where your potential customers are located.
• Language: You can choose the language of your target audience.
• Search networks: You can choose whether to show results from Google only or from Google and its search partners (such as YouTube, Maps, etc.)
• Date range: You can choose a specific time period to see how the search volume of your keywords changes over time.

By applying these filters, you can refine your keyword list and find the most relevant and effective keywords for your SEO and content marketing campaign.

Google Keyword Planner is a powerful tool that can help you find and analyze keywords for your website, blog, or online store. By following these four steps, you can use Google Keyword Planner for SEO and content marketing:

1. Access Google Keyword Planner
2. Choose a keyword research option
3. Enter your keywords or website
4. Analyze and filter the results

By using Google Keyword Planner, you can discover new keyword opportunities, optimize your website content, and attract more organic traffic and customers to your online business.



7.Tips and best practices for using Google Keyword Planner

Google Keyword Planner is a powerful tool that can help you find keywords for your SEO and PPC campaigns. It can also show you the search volume, competition, and suggested bids for each keyword. 

But how do you use it effectively to get the most out of it? Here are some tips and best practices to help you discover new keywords that are relevant to your business, product, or service.

1. Think like your audience

The first step is to enter some words or phrases that describe what you offer or what your customers are looking for. 

For example, if you sell gluten-free cookies, you might enter "gluten free desserts", "low carb cookies", or "healthy snacks". 

These are called seed keywords, and they will help Google generate more keyword ideas based on your industry and niche. You can enter up to 10 seed keywords at a time.

2. Use the refine keywords feature

After you enter your seed keywords, you will see a list of keyword ideas that Google suggests. Some of them might be relevant, but others might not. To filter out the irrelevant keywords, you can use the refine keywords feature on the right side of the screen. 

This allows you to include or exclude keywords based on attributes like brand, color, style, category, and more. For example, if you don't sell cookies from certain brands, you can exclude them from the results.

3. Analyze the keyword metrics

For each keyword idea, you will see some metrics that can help you evaluate its potential. These include:

• Average monthly searches: This shows how many times people searched for this keyword on Google in a given month. This can give you an idea of how popular and relevant the keyword is.
• Competition: This shows how competitive the keyword is in Google Ads. It ranges from low to high, and it indicates how many advertisers are bidding on this keyword. This can give you an idea of how difficult and expensive it is to rank for this keyword in PPC.
• Top of page bid (low range): This shows the lower range of what advertisers have historically paid for a click on this keyword when their ad was shown at the top of the page in Google Ads. This can give you an idea of how valuable the keyword is for PPC.
• Top of page bid (high range): This shows the higher range of what advertisers have historically paid for a click on this keyword when their ad was shown at the top of the page in Google Ads.

You can use these metrics to compare different keywords and find the ones that have a good balance of search volume, competition, and bid range. You can also sort and filter the results by these metrics to narrow down your list.

4. Find more keywords with grouped ideas

Another way to find more keyword ideas is to use the grouped ideas tab at the top of the screen. This shows you keywords that are grouped by common themes or categories. 

For example, if you entered "gluten free desserts" as a seed keyword, you might see groups like "gluten free cake", "gluten free brownies", or "gluten free pie". 

You can click on each group to see more specific keywords within that category.

5. See which keywords Google recommends for your content

If you have a website or a webpage that you want to optimize for SEO or PPC, you can use the start with a website option instead of entering seed keywords. 

This allows you to enter a URL and see which keywords Google thinks are relevant to your content. 

You can choose whether you want to see keywords for the whole site or just a specific page.

This can help you find new keywords that you might have missed or overlooked, as well as check if your content matches the intent and expectations of your target audience.

6. Get exact keyword search volume data

One limitation of Google Keyword Planner is that it only shows ranges for average monthly searches, not exact numbers. This can make it hard to estimate how much traffic you can get from a keyword.

However, there is a workaround to get exact search volume data from Google Keyword Planner. Here's how:

• Select the keywords that you want to get exact data for and click on add keywords.
• Click on view forecasts at the top of the screen.
• You will see a table that shows the impressions, clicks, cost, and other metrics for each keyword based on your settings and budget.
• The impressions column shows how many times your ad would be shown for each keyword in a month. This is equivalent to the exact search volume for that keyword.

You can use this method to get more accurate data for your SEO and PPC campaigns. By knowing the exact search volume for each keyword, you can optimize your bids, budgets, and targeting strategies. You can also identify the most profitable and relevant keywords for your niche and audience.

However, this workaround has some limitations and drawbacks. For example:

• You need to have an active Google Ads account to access Google Keyword Planner. If you don't have one, you will need to create one and enter your billing information.
• You need to adjust your settings and budget to match your actual or desired campaign parameters. Otherwise, the data you get may not reflect the real market conditions and competition.
• You may not be able to get exact data for all keywords. Some keywords may have low search volume or high competition, which means Google may not show any data or only show a range of values.

Therefore, while this workaround can help you get more precise data from Google Keyword Planner, it is not a perfect solution. You may still need to use other tools and methods to supplement your keyword research and analysis. 

For example, you can use third-party tools like SEMrush or Ahrefs to get more insights into keyword difficulty, trends, and opportunities. You can also use Google Trends or Google Search Console to see how popular and relevant your keywords are over time and across different regions.

In conclusion, Google Keyword Planner is a powerful tool for finding and analyzing keywords for your online marketing campaigns. However, it does not always provide exact search volume data for all keywords. 

By using the workaround described in this blog post, you can get more accurate data for some keywords. However, you should also be aware of the limitations and drawbacks of this method and use other tools and methods to complement your keyword research and analysis.

Google Keyword Planner is a free tool that helps you find relevant keywords for your website, blog, or online store. It also provides insights into how popular and competitive these keywords are, as well as how much they cost to bid on Google Ads.

#Tips and best practices for using Google Keyword Planner, #access Google Keyword Planner, #set up your account, #find new keywords for campaigns, #What is Keyword Planner?, #How to use Keyword Planner?, #keywords for your campaign, #get keyword suggestions and bid estimates, #create and save your keyword plan, #Keyword Planner for SEO and content marketing, #Power of Google Keyword Planner, #Google Keyword Planner, #Comprehensive Guide, #Optimize website, #Content optimization, #Search engine optimization, #Keyword research, #Traffic potential, #Google Ads, #Keyword data analysis, #Organic traffic, #Website ranking, #Keyword performance monitoring, #Accessing #Google Keyword Planner, #Creating a Google Ads account, #Discover new keywords

Share :