If you want to write an article by using the keyword "google keyword planner", you need to know how to use this tool effectively to optimize your content for SEO.
Google keyword planner is a free tool that helps you research keywords for your website or blog. You can use it to find out what people are searching for on Google, how often they search for it, and how much competition there is for each keyword. You can also use it to generate new keyword ideas based on your topic or niche.
To use google keyword planner, you need to have a Google Ads account. You can sign up for free and you don't need to run any ads to use the tool. Once you have an account, you can access google keyword planner from the Tools menu in Google Ads.
There are two main ways to use google keyword planner: discover new keywords and get search volume and forecasts. Let's look at each one in detail.
In this blog post, I will show you some tips and tricks on how to use google keyword planner to find the best keywords for your article, how to analyze the competition and the search volume, and how to incorporate the keywords into your article naturally and strategically.
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| Picture: google.com |
To use google keyword planner, you need to have a Google Ads account. You can sign up for free and you don't need to run any ads to use the tool. Once you have an account, you can access google keyword planner from the Tools menu in Google Ads.
There are two main ways to use google keyword planner: discover new keywords and get search volume and forecasts. Let's look at each one in detail.
Discover new keywords
This option allows you to find new keyword ideas based on your topic, niche, or existing keywords. You can enter one or more words or phrases related to your article, or you can enter a URL of a website or a page that is similar to your content. Google keyword planner will then generate a list of relevant keywords that you can use for your article.
You can filter the results by language, location, search network, and date range. You can also sort the results by relevance, average monthly searches, competition, top of page bid (low range), and top of page bid (high range).
Some of the metrics that you should pay attention to are:
- Average monthly searches: This shows how many times people searched for this keyword on Google per month on average. This gives you an idea of how popular and how seasonal the keyword is.
- Competition: This shows how many advertisers are bidding on this keyword on Google Ads. This gives you an idea of how difficult and how expensive it is to rank for this keyword.
- Top of page bid (low range) and top of page bid (high range): These show the estimated lowest and highest amount that advertisers have paid for a click on this keyword on Google Ads. This gives you an idea of how valuable and how profitable the keyword is.
You should look for keywords that have a high average monthly searches, a low competition, and a high top of page bid. These are the keywords that have a high demand, a low supply, and a high value. These are the keywords that can drive more traffic and revenue to your website or blog.
However, you should also consider the intent and the relevance of the keywords. You should choose keywords that match the purpose and the audience of your article. You should avoid keywords that are too broad, too specific, or too irrelevant.
For example, if you are writing an article about how to use google keyword planner for SEO, you should avoid keywords like "google", "keyword", "planner", "SEO", or "how to". These are too broad and too generic. They don't tell what your article is about or who it is for.
You should also avoid keywords like "google keyword planner tutorial pdf", "google keyword planner alternative", or "google keyword planner vs semrush". These are too specific and too narrow. They don't match the scope or the angle of your article.
You should look for keywords like "how to use google keyword planner for SEO", "google keyword planner tips and tricks", or "best practices for google keyword planner". These are more relevant and more targeted. They describe what your article is about and who it is for.
Get search volume and forecasts
This option allows you to get historical and future data for your keywords. You can enter one or more keywords that you already have in mind for your article, or you can import them from a file or from your previous searches. Google keyword planner will then show you how many times these keywords were searched for on Google per month on average in the past 12 months, and how many times they are expected to be searched for in the next 12 months.
You can also see how many clicks and impressions these keywords could get if you run ads on Google.
This information can help you decide which keywords to focus on in your article, as well as how to optimize your title, headings, and meta description. You can also use this data to plan your content calendar and budget for your advertising campaigns.
To get search volume and forecasts for your keywords, follow these steps:
1. Go to Google keyword planner and sign in with your Google account.
2. Click on Discover new keywords or Get search volume and forecasts, depending on what you want to do.
3. Enter one or more keywords in the search box, or upload a file with your keywords, or choose from your previous keyword ideas.
4. Click on Get started.
5. You will see a table with the following columns: Keyword (by relevance), Avg. monthly searches, Competition, Top of page bid (low range), Top of page bid (high range), and Account status.
6. You can filter, sort, and download the data as you wish.
7. You can also switch to the Forecasts tab to see the estimated clicks, impressions, cost, and click-through rate (CTR) for your keywords if you run ads on Google.
8. You can adjust the date range, location, language, and network settings to refine your forecasts.
9. You can also enter a daily budget to see how it affects your performance.
By using this option, you can get valuable insights into how popular and profitable your keywords are, and how to use them effectively in your content and marketing strategy.
This option allows you to find new keyword ideas based on your topic, niche, or existing keywords. You can enter one or more words or phrases related to your article, or you can enter a URL of a website or a page that is similar to your content. Google keyword planner will then generate a list of relevant keywords that you can use for your article.
You can filter the results by language, location, search network, and date range. You can also sort the results by relevance, average monthly searches, competition, top of page bid (low range), and top of page bid (high range).
Some of the metrics that you should pay attention to are:
- Average monthly searches: This shows how many times people searched for this keyword on Google per month on average. This gives you an idea of how popular and how seasonal the keyword is.
- Competition: This shows how many advertisers are bidding on this keyword on Google Ads. This gives you an idea of how difficult and how expensive it is to rank for this keyword.
- Top of page bid (low range) and top of page bid (high range): These show the estimated lowest and highest amount that advertisers have paid for a click on this keyword on Google Ads. This gives you an idea of how valuable and how profitable the keyword is.
You should look for keywords that have a high average monthly searches, a low competition, and a high top of page bid. These are the keywords that have a high demand, a low supply, and a high value. These are the keywords that can drive more traffic and revenue to your website or blog.
However, you should also consider the intent and the relevance of the keywords. You should choose keywords that match the purpose and the audience of your article. You should avoid keywords that are too broad, too specific, or too irrelevant.
For example, if you are writing an article about how to use google keyword planner for SEO, you should avoid keywords like "google", "keyword", "planner", "SEO", or "how to". These are too broad and too generic. They don't tell what your article is about or who it is for.
You should also avoid keywords like "google keyword planner tutorial pdf", "google keyword planner alternative", or "google keyword planner vs semrush". These are too specific and too narrow. They don't match the scope or the angle of your article.
You should look for keywords like "how to use google keyword planner for SEO", "google keyword planner tips and tricks", or "best practices for google keyword planner". These are more relevant and more targeted. They describe what your article is about and who it is for.
Get search volume and forecasts
This option allows you to get historical and future data for your keywords. You can enter one or more keywords that you already have in mind for your article, or you can import them from a file or from your previous searches. Google keyword planner will then show you how many times these keywords were searched for on Google per month on average in the past 12 months, and how many times they are expected to be searched for in the next 12 months.
You can also see how many clicks and impressions these keywords could get if you run ads on Google.
This information can help you decide which keywords to focus on in your article, as well as how to optimize your title, headings, and meta description. You can also use this data to plan your content calendar and budget for your advertising campaigns.
To get search volume and forecasts for your keywords, follow these steps:
1. Go to Google keyword planner and sign in with your Google account.
2. Click on Discover new keywords or Get search volume and forecasts, depending on what you want to do.
3. Enter one or more keywords in the search box, or upload a file with your keywords, or choose from your previous keyword ideas.
4. Click on Get started.
5. You will see a table with the following columns: Keyword (by relevance), Avg. monthly searches, Competition, Top of page bid (low range), Top of page bid (high range), and Account status.
6. You can filter, sort, and download the data as you wish.
7. You can also switch to the Forecasts tab to see the estimated clicks, impressions, cost, and click-through rate (CTR) for your keywords if you run ads on Google.
8. You can adjust the date range, location, language, and network settings to refine your forecasts.
9. You can also enter a daily budget to see how it affects your performance.
By using this option, you can get valuable insights into how popular and profitable your keywords are, and how to use them effectively in your content and marketing strategy.
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