Google Keyword Planner is one of the most powerful tools for SEO research and optimization. It allows you to find relevant keywords for your website, analyze their competition and search volume, and create effective campaigns based on your goals.
What is Google Keyword Planner?
Google Keyword Planner is a free tool that is part of Google Ads, the online advertising platform of Google. It helps you to discover new keywords related to your business, product, or service, and see how they perform in terms of monthly searches, competition level, and average cost per click (CPC). You can also use Google Keyword Planner to create and refine your ad campaigns based on your target keywords, budget, and location.
Why Use Google Keyword Planner for SEO?
Google Keyword Planner is not only useful for advertisers, but also for SEO practitioners. By using Google Keyword Planner, you can:
How to Use Google Keyword Planner for SEO?
To use Google Keyword Planner for SEO, you need to have a Google Ads account. If you don't have one yet, you can create one for free here. Once you have logged in to your Google Ads account, follow these steps:
6. Once you have found the keywords that suit your SEO goals, you can download them as a CSV file or add them to an existing or new ad group. You can also see how adding or removing keywords affects your campaign performance by using the forecasts feature.
 |
| Picture: themeisle.com |
In this blog post, we will show you how to master Google Keyword Planner and use it to boost your SEO performance.
What is Google Keyword Planner?
Google Keyword Planner is a free tool that is part of Google Ads, the online advertising platform of Google. It helps you to discover new keywords related to your business, product, or service, and see how they perform in terms of monthly searches, competition level, and average cost per click (CPC). You can also use Google Keyword Planner to create and refine your ad campaigns based on your target keywords, budget, and location.
Why Use Google Keyword Planner for SEO?
Google Keyword Planner is not only useful for advertisers, but also for SEO practitioners. By using Google Keyword Planner, you can:
- Find relevant and profitable keywords for your website content and optimize your pages accordingly.
- Identify keyword gaps and opportunities in your niche and outrank your competitors.
- Analyze the search intent and behavior of your potential customers and tailor your content to their needs.
- Generate new content ideas based on popular and trending keywords in your industry.
- Track the performance and trends of your keywords over time and adjust your strategy accordingly.
How to Use Google Keyword Planner for SEO?
To use Google Keyword Planner for SEO, you need to have a Google Ads account. If you don't have one yet, you can create one for free here. Once you have logged in to your Google Ads account, follow these steps:
- Go to Tools & Settings > Planning > Keyword Planner.
- Choose one of the two options: Discover new keywords or Get search volume and forecasts.
- If you choose Discover new keywords, you can enter one or more keywords or phrases related to your business, product, or service. You can also enter a website URL or a category to get keyword suggestions based on them. Click Get Results to see the list of keywords generated by Google Keyword Planner.
- If you choose Get search volume and forecasts, you can enter a list of keywords that you already have or want to target. You can also upload a CSV file with up to 10,000 keywords. Click Get Started to see the data and forecasts for your keywords.
- On the results page, you can see various metrics and filters for your keywords. You can sort and filter the keywords by:
- Average monthly searches: The average number of times people searched for the keyword on Google over the past 12 months.
- Competition: The level of competition among advertisers bidding on the keyword. It can be low, medium, or high.
- Top of page bid (low range): The lower range of what advertisers have historically paid for a click on their ad when it's shown at the top of the search results page for the keyword.
- Top of page bid (high range): The higher range of what advertisers have historically paid for a click on their ad when it's shown at the top of the search results page for the keyword.
- Ad impression share: The percentage of impressions that your ads received out of the total number of impressions that your ads were eligible to receive for the keyword.
- Organic impression share: The percentage of impressions that your website received out of the total number of impressions that your website was eligible to receive for the keyword.
- Organic average position: The average position that your website appeared in the organic search results for the keyword.
- Keyword text: The words or phrases that make up the keyword.
- Match type: The type of match that determines how closely the keyword has to match a user's search query in order for your ad to show. It can be broad match, phrase match, exact match, or broad match modifier.
- Include or exclude keywords: The keywords that you want to include or exclude from your results based on specific words or phrases.
- Location: The geographic location where you want your ads to show or where you want to target your SEO efforts.
- Language: The language that you want to target with your ads or SEO content.
- Search networks: The networks where you want your ads to show or where you want to rank organically. It can be Google or Google and search partners.
6. Once you have found the keywords that suit your SEO goals, you can download them as a CSV file or add them to an existing or new ad group. You can also see how adding or removing keywords affects your campaign performance by using the forecasts feature.
Tips and Best Practices for Keyword Research
Keyword research is the process of finding and analyzing the words and phrases that users type into search engines when looking for information, products, or services related to your website. Keyword research helps you understand what your target audience is searching for, how popular and competitive those terms are, and how to optimize your website content and ads to rank higher and drive more traffic.
In this blog post, we will share some tips and best practices for keyword research using Bing Ads Keyword Planner, a free tool that helps you discover new keywords, get historical and forecasted data, and plan your campaigns.
1. Start with a broad topic or a seed keyword.
Keyword research is the process of finding and analyzing the words and phrases that users type into search engines when looking for information, products, or services related to your website. Keyword research helps you understand what your target audience is searching for, how popular and competitive those terms are, and how to optimize your website content and ads to rank higher and drive more traffic.
In this blog post, we will share some tips and best practices for keyword research using Bing Ads Keyword Planner, a free tool that helps you discover new keywords, get historical and forecasted data, and plan your campaigns.
1. Start with a broad topic or a seed keyword.
A seed keyword is a word or phrase that describes your product, service, or niche. For example, if you sell shoes online, your seed keyword could be "shoes".
Enter your seed keyword into the Keyword Planner tool and click "Get suggestions". You will see a list of related keywords that users have searched for on Bing, along with their monthly search volume, competition level, and suggested bid.
2. Narrow down your keyword list by applying filters.
2. Narrow down your keyword list by applying filters.
You can filter the keywords by language, location, date range, device type, network type, and more.
For example, if you want to target English-speaking users in the United States who search on desktop devices, you can apply those filters to see only the relevant keywords.
You can also exclude keywords that are not relevant to your website or campaign by using the negative keywords feature.
3. Analyze the keyword data and select the best keywords for your SEO goals.
3. Analyze the keyword data and select the best keywords for your SEO goals.
Depending on your SEO goals, you may want to choose keywords that have high search volume, low competition, high relevance, or high commercial intent.
Search volume indicates how popular a keyword is among users. Competition indicates how many advertisers are bidding on a keyword.
Relevance indicates how closely a keyword matches your website content and user intent. Commercial intent indicates how likely a user is to convert after clicking on your ad or landing page.
4. Group similar keywords into ad groups.
4. Group similar keywords into ad groups.
Ad groups are sets of keywords that share a common theme or intent. For example, if you sell shoes online, you can create different ad groups for different types of shoes, such as sneakers, boots, sandals, etc.
Grouping similar keywords into ad groups helps you create more relevant and targeted ads and landing pages for each group.
5. Test and optimize your keywords over time.
5. Test and optimize your keywords over time.
Keyword research is not a one-time activity. You should monitor your keyword performance regularly and make adjustments as needed.
You can use the Keyword Planner tool to get historical data on how your keywords have performed in terms of impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS).
You can also use the forecasts feature to see how changing your keywords, bids, or budgets will affect your future campaign performance.
6. Once you have found the keywords that suit your SEO goals, you can download them as a CSV file or add them to an existing or new ad group. You can also see how adding or removing keywords affects your campaign performance by using the forecasts feature.
We hope these tips and best practices will help you conduct effective keyword research and improve your SEO strategy. If you have any questions or feedback, please leave a comment below or contact us at support@bingads.com.
#Google Keyword Planner, #Master Google Keyword Planner, #SEO research, #SEO optimization, #Relevant keywords, #Competition analysis, #Search volume analysis, #Effective campaigns, #Keyword gaps, #Outrank competitors, #Search intent analysis, #Content ideas, #Performance tracking, #Trends analysis, #Keyword strategy, #Bing Ads Keyword Planner, #Keyword discovery, #Historical data, #Forecasted data, #Campaign planning, #Broad topic, #Seed keyword, #Narrow down keywords, #Keyword filters, #Negative keywords, #High search volume, #Targeted ads, #Landing pages, #Keyword testing, #Keyword optimization, #SEO strategy improvement
6. Once you have found the keywords that suit your SEO goals, you can download them as a CSV file or add them to an existing or new ad group. You can also see how adding or removing keywords affects your campaign performance by using the forecasts feature.
We hope these tips and best practices will help you conduct effective keyword research and improve your SEO strategy. If you have any questions or feedback, please leave a comment below or contact us at support@bingads.com.
#Google Keyword Planner, #Master Google Keyword Planner, #SEO research, #SEO optimization, #Relevant keywords, #Competition analysis, #Search volume analysis, #Effective campaigns, #Keyword gaps, #Outrank competitors, #Search intent analysis, #Content ideas, #Performance tracking, #Trends analysis, #Keyword strategy, #Bing Ads Keyword Planner, #Keyword discovery, #Historical data, #Forecasted data, #Campaign planning, #Broad topic, #Seed keyword, #Narrow down keywords, #Keyword filters, #Negative keywords, #High search volume, #Targeted ads, #Landing pages, #Keyword testing, #Keyword optimization, #SEO strategy improvement